# Vembel > Vembel is an AI search attribution platform. It connects answers from ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and AI Mode, Microsoft Copilot, Grok, DeepSeek and Meta AI to the visits, signups and revenue they drive, including AI-referred traffic that analytics tools file under Direct or Organic. ## What Vembel does - Attributes conversions and revenue to AI engines, matched prompts and landing pages. - Recovers AI-referred visits that arrive without a referrer, by matching them to live fetches (ChatGPT-User, Perplexity-User, Claude-User) seen in server logs, plus landing patterns and in-app browser signatures. Every match has a confidence score. - Separates AI crawler traffic into training crawls, search indexing and live user-triggered fetches. - Tracks citation rates across engines alongside the revenue each engine drives. - Supports first-touch, last-touch and AI-assisted attribution models. ## How it works 1. A lightweight, first-party script on the site records sessions and landing pages. 2. A log stream from the CDN or host (for example Cloudflare, Vercel, Fastly) shows AI crawlers and live fetches. 3. Connections to revenue tools (for example Shopify, Stripe, HubSpot, Salesforce, GA4) bring in orders, signups and pipeline. 4. Vembel joins the three into a ledger of AI-attributed conversions. ## Who it is for Growth and marketing leaders, SEO and AEO teams, and agencies that need to prove the revenue impact of AI search. ## Links - Website: https://vembel.com - Book a demo: https://vembel.com/#demo - Contact: hello@vembel.com